HOLD specifically targets mature women, regardless of status or situation, from ages forty-one (41) and above. The ministry has a three-fold mission: personal transformation; evangelization to bring her family and others, especially women, to a renewed life in the Lord, and whole-hearted service to bring glad tidings to the poor. It provides a strong teaching track, special teachings for women in different states of life, and a leadership program to equip leaders to be more effective and better servants. The mission expresses and promotes the missionary spirit among leaders to realize its vision.